SIMPLE B COSMETICS
Modern, simple, uncomplicated. The main idea around the branding and identity concept of Simple B Cosmetics was created to translate the brand essence: the simplicity and easiness for its consumers hair care, with vegan products, that brings natural components in its cosmetics.
Through a light typography, packings that reinforce the modernity and lightness that the target audience’s brand searches for, we created a color palette that brings a relaxation, vitality in strong and striking colors, in tubes and ampoules. Therefore, we translated the brand’s essence, trought design, reinforcing the uncomplicatedness and lightness in its hair cosmetics, bringing strength and power for Simple B Cosmetics in the market, reinforcing its young, modern and natural essence through the branding and identity creation concept that we develop.