OUR CHALLENGE FOR CREATING THE MILLENNIUM PESCADOS VISUAL IDENTITY, IT WAS AESTHETICALLY REPRESENTING THE COMPANY’S STRENGTH AND POSITIONING.
THE BRAND BRINGS AS A PURPOSE AND CONCEPT THE FISH UNIVERSE, WITH AN EXTENSIVE VARIETY OF COMMERCIALIZED PRODUCTS.
WE USE THE LETTER “M” AS A SYMBOLOGY REPRESENTED THROUGH THE WAVES ALONG WITH FISH, TO STRENGTHEN THE BRAND STRUCTURE, FACILITATING THE READING AND UNDERSTANDING OF ALL WHO OBSERVE IT.