{"id":1317,"date":"2026-09-30T14:35:53","date_gmt":"2026-09-30T17:35:53","guid":{"rendered":"https:\/\/agenciabud.com.br\/paulista-design-de-embalagem\/"},"modified":"2026-09-30T15:11:54","modified_gmt":"2026-09-30T18:11:54","slug":"paulista-packaging-design","status":"publish","type":"post","link":"https:\/\/agenciabud.com.br\/en\/paulista-packaging-design\/","title":{"rendered":"PAULISTA"},"content":{"rendered":"<h1 dir=\"ltr\"><strong>Identity that grows with the line<\/strong><\/h1>\n<p dir=\"ltr\">When a brand expands its portfolio, the biggest challenge is growing without losing what makes it recognizable. That was the starting point for our work with Paulista.<\/p>\n<h2 dir=\"ltr\"><strong>The challenge<\/strong><\/h2>\n<p dir=\"ltr\">Paulista was expanding its line with new products in packaging formats and types different from the existing ones. Each new format came with its own constraints of space, material and legibility, and the identity had to perform on all of them with the same strength.<\/p>\n<h2 dir=\"ltr\"><strong>The solution<\/strong><\/h2>\n<p dir=\"ltr\">We adapted the brand&#8217;s visual identity to each new format, building a consistent system of information hierarchy, color, typography and brand application. The result is a packaging family that stands out from a distance on the shelf, while respecting the technical requirements of each format and making it easy to tell products apart.<\/p>\n<h2 dir=\"ltr\"><strong>The result<\/strong><\/h2>\n<p dir=\"ltr\">An expanded line with visual unity, a strong brand block at the point of sale, and a system ready to take on new launches quickly and confidently.<\/p>\n<h2 dir=\"ltr\"><strong>Services:<\/strong><\/h2>\n<p dir=\"ltr\">Packaging Design \u00b7 Line Extension \u00b7 Visual Identity Adaptation \u00b7 Packaging System<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identity that grows with the line When a brand expands its portfolio, the biggest challenge is growing without losing what makes it recognizable. That was the starting point for our work with Paulista. The challenge Paulista was expanding its line with new products in packaging formats and types different from the existing ones. Each new<\/p>\n","protected":false},"author":1,"featured_media":1316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[19,211,250,251,252,253,254,255,256,257],"class_list":["post-1317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-designgrafico-en","tag-embalagens-en","tag-design-de-embalagem-en","tag-doce-de-leite-en","tag-laticinio-en","tag-manteiga-en","tag-paulista-en","tag-produto-en","tag-queijo-en","tag-sistema-de-embalagens-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paulista | Packaging Design &amp; Line Extension \u2013 BUD<\/title>\n<meta name=\"description\" content=\"Ag\u00eancia BUD adapted the brand identity to new formats and packaging for the line extension, ensuring visual unity and strong presence at the 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