YOUR PERFECT BROTH

With a clear and objective positioning, the critical path for this line of natural broths was defined.
Products of extremely high nutritional power, made with natural ingredients and without preservatives.
A beautiful background to express the items that make up the structure of the product mix.
We use illustrations related to elements and flavors, highlighted by the color scale and typographic construction, which aligns the highlight information and product name.
We adopted a more fun and clean language, to communicate a clean label product line in its essence.
Another important definition for the project was the pouch model chosen, with a view to the practicality of handling and use, also considering the protection of the product’s content, enabling the fractionation of use and subsequent consumption.