RUSTICUS VINÍCOLA BIODINÂMICA E ORGÂNICA
The identity of a biodynamic winery must convey the brand’s values and principles, such as harmony with nature and sustainability. For this, it is important to choose suitable colors, typography and images that convey the brand’s personality and are attractive to the target audience. A well-developed visual identity is a powerful marketing tool, helping to highlight the brand in an increasingly competitive market. For Winery Rusticus, we did exactly this process, we selected a typology that represents the entire universe, values and principles of the brand, making its sustainable and representative positioning clear. Alternation of colors to identify the types of grape and expand the positioning in front of the consumer.